There Is One Easy Way to Cut Back on Alcohol Consumption

Emphasise the elevated risk of cancer that comes along with it while also making them count each and every drink.

According to the team behind the 2021 study, this specific pairing of "why to reduce" and "how to reduce" advertising can be helpful for encouraging good health in a population.

Of course, excessive drinking doesn't just cause cancer.

Drinking too much is linked to a variety of difficulties, including early death, heart disease, digestive disorders, and an elevated chance of dementia.

We discovered that when consumers were informed about the link between alcohol and cancer and were given a specific action to take

such as counting their drinks, their use of alcohol decreased.

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