Cherry, vanilla, and orange-vanilla Coca-Colas are so 1990s. Evidently, the latest Coke flavours have an ethereal, unreal taste.
The McRib, a staple of the fast food chain's menu both then and now, is a prime illustration of this phenomenon.
Coca-Cola has unveiled a new product line called Coca-Cola Dreamworld.
"Bottles up the technicolour flavours and surrealism of the subconscious with an invitation to relish the enchantment of ordinary moments and dream with open eyes."
Coke assures us that, if anything, Dreamworld will inspire discussion.
Even if we have no idea what the taste of a dream would be (pillowy cotton candy.