A 2018 advertising contract between Alphabet Inc.'s Google and Meta Platforms Inc. doesn't violate antitrust law, Google's attorney told a federal court.
Texas and other states sued Google over the Jedi Blue deal and other anticompetitive activities, claiming the search engine monopolised the market for online advertising technology
Google attorney Eric Mahr argued in court on Wednesday that the written agreement is legal
He said the transaction increased competition by allowing Facebook to bid on advertising sold via Google's ad exchange for its Facebook Audience Network.
Ashley Keller, a Texas lawyer, claimed Google made the arrangement to help Meta's ad exchange.
In exchange, the social media business abandoned plans to use a new advertising system, he claimed.